I met Mike Lambert when he was President of Benton-Lane Winery. After leaving Benton-Lane Mike was appointed the President of Iris Vineyards in nearby Eugene, Oregon. Mike’s task was to transform Iris Vineyards into a premium Pinot Noir and Pinot Gris producer. His first order of business was to upgrade Iris’ package design, which had grown dated.
Mike and I worked together to give the brand a new contemporary look. Our first package was bright and colorful. First released as a silk-screen package we later moved to pressure sensitive labels.
The wine quality improved and commanded a higher price point. We made subtle changes to the labels to support a price increase. Excellent wine scores followed and demand increased. When a Reserve Pinot Noir was released we added more subtle design modifications. In an effort to save money on printing costs I created common embossing and foil dies to cut down on tooling cost. We were able to differentiate the estate and reserve wines with color changes.
In addition to label design I was asked to produce promotional materials, wine cases, signage and advertising.