Iris Vineyards - Jim Moon Designs
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Iris Vineyards

I met Mike Lambert when he was President of Benton-Lane Winery. After leaving Benton-Lane Mike was appointed the President of Iris Vineyards in nearby Eugene, Oregon. Mike’s task was to transform Iris Vineyards into a premium Pinot Noir and Pinot Gris producer. His first order of business was to upgrade Iris’ package design, which had grown dated.

Mike and I worked together to give the brand a new contemporary look. Our first package was bright and colorful. First released as a silk-screen package we later moved to pressure sensitive labels.

The wine quality improved and commanded a higher price point. We made subtle changes to the labels to support a price increase. Excellent wine scores followed and demand increased. When a Reserve Pinot Noir was released we added more subtle design modifications. In an effort to save money on printing costs I created common embossing and foil dies to cut down on tooling cost. We were able to differentiate the estate and reserve wines with color changes.

In addition to label design I was asked to produce promotional materials, wine cases, signage and advertising.

Project Highlights
  • New package for Iris Vineyards, Eugene, Oregon
  • Seven Iris varietal label suites packages
  • Designed Track Town Red package
  • 750 ml wines cases for estate and reserve wines
  • Print management for all labels and cases
  • Winery signage and advertising
Date
Category
Package, Wine Label Design, Wine Label Package Design