Lost Draw Cellars - Jim Moon Designs
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Lost Draw Cellars

A random email brought to my attention that there are wineries in Texas. Andy Timmons, the owner of Lost Draw Cellars, was looking for a new label and I was the elected designer. Lost Draw was the largest wine grape grower in the Lone Star State and they wanted to create their own branding.

The assignment started with the brand name. There were several western themed names but “Lost Draw” was by far my favorite. It worked with Texas folklore, it was only two words and very memorable, in my opinion.

Andy was very proud of his vineyards and his family’s Texas Panhandle heritage. That triggered an idea that put a Texas map as the main visual. I asked illustrator Tom Hennessy to render a vineyard showing one of Andy’s windmills. Andy and his family welcomed the concept.

In addition to the label suite for eight wine varietals I was asked to produce a 750 ml case and the exterior signage for their new tasting room in Fredericksburg, TX.

Project Highlights
  • Branding for Lost Draw Cellars, Brownfield, TX
  • Produced eight wine varietal label sets
  • Designed exterior signage for new tasting room
  • Production management for all package elements
Date
Category
Package, Wine Label Design, Wine Label Package Design