A random email brought to my attention that there are wineries in Texas. Andy Timmons, the owner of Lost Draw Cellars, was looking for a new label and I was the elected designer. Lost Draw was the largest wine grape grower in the Lone Star State and they wanted to create their own branding.
The assignment started with the brand name. There were several western themed names but “Lost Draw” was by far my favorite. It worked with Texas folklore, it was only two words and very memorable, in my opinion.
Andy was very proud of his vineyards and his family’s Texas Panhandle heritage. That triggered an idea that put a Texas map as the main visual. I asked illustrator Tom Hennessy to render a vineyard showing one of Andy’s windmills. Andy and his family welcomed the concept.
In addition to the label suite for eight wine varietals I was asked to produce a 750 ml case and the exterior signage for their new tasting room in Fredericksburg, TX.