"It caught my eye. First a glimpse, but then I was transfixed … an iconic landscape, right here at the checkout line of my local Whole Foods Market. My next thought: I have to find out how this was done."...
Anyone with a digital device is now capable of knocking-out a logo. Google an image, distort it, add color – done. That might be okay if you have low expectations. In my world, designing a memorable icon requires focus and determination....
Out of the blue Regina Weinstien asked me if I would be interested in “refreshing” their website. We went back to the winery and dove in....
Ideas are powerful. Successful brands know this. If there is an added visual cue, some element of the unexpected, it makes a brain implant. It does this, in my opinion, because it entertains....