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Jennifer Lamb made it clear from the start that she only wanted small incremental changes. Assignments like this are challenging. It is difficult to determine what constitutes the “right” amount of change. The first presentation, in my experience, is one way to find out....

This exercise can be a tiny needle to thread. Leslie’s wines and labels already expressed quality. They were embossed and foiled. I had to do a fair amount of tinkering and musing to try and pull things off....

This poster had a foot in both the old and new world. Back then, digital retouching was nothing short of magic....

Ideas are powerful. Successful brands know this. If there is an added visual cue, some element of the unexpected, it makes a brain implant. It does this, in my opinion, because it entertains....

I have this thing for capsule treatments. It goes way back. The label is the hero of the package. But why overlook the supporting actor? Together, they raise the entire presentation. Given what can be achieved on capsules today, capsules can play a significant role in capturing attention on the shelf. Given a wine package’s small amount of visual real estate, no square inch should be overlooked....

On August 19th Wines & Vines magazine hosted their second annual Packaging Conference at COPIA in Napa. I was flattered to have been invited to participate....

2008 wasn’t a good year. The economy was in a nose dive and customers were not buying wine. With inventories stuck in warehouses, the last thing vintners considered was new package design. My response was irreverent and somewhat provocative. ...