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Fees & Expenses
Questions about fees are important. To those unfamiliar with a package design roll-out, it is a “process.” There is a lot of listening, evaluation, collaboration and imagination involved. Compelling branding solutions do not happen for the cost of an online stock image.
Client Project Brief
There is a lot to be said for this document. It lays out marketing objectives, product price points as well as an evaluation of the client’s customer. Visual references and expectations are defined. Client history is invaluable. Insignificant facts often reveal nuggets. This input narrows alternatives and saves time.
Client objectives are spelled out in detail. Specific deliverables, methods for reaching objectives and timelines are addressed. Fees and expenses include options like illustration and photography. Project management and quality control issues are clearly defined.
Presentation & Execution
Once an agreement is reached the fun begins. Package concepts are explored. Vetted design solutions are prepared. Two-dimensional design solutions are presented as 3D simulations. The result is a realistic modeling that faithfully represents the concept in context.
Presentation feedback and revisions are executed to client’s expectations.
Approved design solutions are signed-off and prepared for production. All electronic layouts are rendered and approved. Label JPEGs are prepared for compliance and TTB approval.
Printing & Delivery
Printing specifications are prepared for bidding. Specifications cover every aspect of the label’s reproduction from paper selection to embossing dies. Press runs are monitored onsite along with the client. Label production is tracked from the selection of a printer to the client’s bottling line and bottling date.