Wine Label Design Process Defined
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First Contact

Most inquiries come from my website. I am appreciative and welcome all visitors.

Fees & Expenses

Questions about fees are important. To those unfamiliar with a package design roll-out, it is a “process.” Listening, evaluation, collaboration and imagination are involved. Compelling branding solutions do not happen for the cost of an online stock image.

Client Project Brief

This document lays out marketing objectives, product price points as well as an evaluation of the client’s customer. Visual references and expectations are defined. Client history is invaluable. Insignificant facts often reveal nuggets. This input narrows alternatives and saves time.

JMD Proposal

Client objectives are spelled out in detail. Specific deliverables, methods for reaching objectives and timelines are addressed. Fees and expenses include options like illustration and photography. Project management and quality control issues are clearly defined.

Presentation & Execution

Once an agreement is reached the work begins. Package concepts are explored. Vetted design solutions are prepared. Two-dimensional design solutions are presented as 3D simulations. The result is a realistic modeling that faithfully represents the concept in context.

Presentation feedback and revisions are executed to client’s expectations.

Approved design solutions are signed-off and prepared for production. All electronic layouts are rendered and approved. Label JPEGs are prepared for compliance and TTB approval.

Printing & Delivery

Printing specifications are prepared for bidding. Specifications cover every aspect of the label’s reproduction from paper selection to embossing dies. Press runs are monitored onsite along with the client. Label production is tracked from the selection of a printer to the client’s bottling line and bottling date.