A Ghost from the Past – A Thank You Note!
Leslie Bowlus, the owner of Sense of Place, did send me an old fashioned paper, hand written, thank you note. It was tucked inside a case of wine, which made it even sweeter. ...
24 June, 2017
- All
- Branding
- Identity
- Package Design
- Printing
Labeling An Iconic Landscape
"It caught my eye. First a glimpse, but then I was transfixed … an iconic landscape, right here at the checkout line of my local Whole Foods Market. My next thought: I have to find out how this was done."...
23 June, 2017
Logo Design: A Tough Nut to Crack!
Anyone with a digital device is now capable of knocking-out a logo. Google an image, distort it, add color – done. That might be okay if you have low expectations. In my world, designing a memorable icon requires focus and determination....
23 June, 2017
Honig’s Website: The Deep End of the Pool!
Out of the blue Regina Weinstien asked me if I would be interested in “refreshing” their website. We went back to the winery and dove in....
15 June, 2017
Cautionary Tales of Wine Label Design
Ideas are powerful. Successful brands know this. If there is an added visual cue, some element of the unexpected, it makes a brain implant. It does this, in my opinion, because it entertains....
14 June, 2017