16 Feb It’s an open case for ¿Por Que No?
I need all the help I can get. This idea came in from Keely Ryan at Tres Sabores Winery in Rutherford (Napa Valley). Keely had a sharp eye when the 2019 release of ¿Por Que No? was on the bottling line. She placed a bottle on top of a case and voilà, a great image was born.
Keely was my art director and I went in and tidied things up in Photoshop. The yellow ¿’s look great and pop out of the case. It doesn’t take much to make a designer happy.
¿Por Que No? is Julie Johnson’s (Tres Sabores’ Winemaker & Owner/Founder) red wine blend label that was originally designed and released in 2003. It’s still just as bright and eye-catching as it was 18 years ago.
Here is Keely’s original image.