It’s an open case for ¿Por Que No?

I need all the help I can get.  This idea came in from Keely Ryan at Tres Sabores Winery in Rutherford (Napa Valley).  Keely had a sharp eye when the 2019 release of ¿Por Que No? was on the bottling line.  She placed a bottle on top of a case and voilà, a great image was born.

Keely was my art director and I went in and tidied things up in Photoshop.  The yellow ¿’s look great and pop out of the case.  It doesn’t take much to make a designer happy.

¿Por Que No? is Julie Johnson’s (Tres Sabores’ Winemaker & Owner/Founder) red wine blend label that was originally designed and released in 2003.  It’s still just as bright and eye-catching as it was 18 years ago.

Here is Keely’s original image.