I seldom land big, showy package design assignments. They don’t come around that often. It became clear that Bonterra’s sponsorship package for the Sundance Film Festival was a very special project. Bonterra wanted to make a strong impression.
The three liter package was to sold at the Sundance Film Festival. They were also presented to Sundance Film Festival officials and celebrities. I was told that one bottle made it all the way to Robert Redfords’ desk. In addition, commemorative bottles were available for sale by Bonterra’s sales reps and in tasting rooms. The first bottle run quickly sold out. A second run was required to meet demand.
The face label was a three quarter wrap. It was a western style belt and buckle that had two silver foils, one gold foil, a mutli-level embossing pass plus four-color printing. The back label was an applied ceramic decal baked on the glass. The neck carried a bolo tie with a custom formed tie clip. Each bottle was hand assembled at Bonterra’s bottling line in Hopland, CA.