Perry's Restaurants - Jim Moon Designs
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Perry’s Restaurants

When Perry Butler opened his restaurant on Union Street in San Francisco it was an instant success. It looked and behaved like a New York icon and everyone knew it. Today, Perry’s classic look and feel is still making diners happy. Together with Perry’s three offspring, there are six Perry’s in San Francisco and Marin County.

Perry’s has a distinctive style. It’s simultaneously old school and contemporary. Each restaurant celebrates memorable sporting events and home team heroes, political luminaries and movie stars. The atmosphere is classic and upbeat, just like the menu.

My association with the Butlers began with their 30th Anniversary celebration. We have been producing graphic projects ever since. New restaurant opening promotions, more anniversary commemorations, special event projects and interior design murals to name a few.

Perry’s is authentic and classic . . .  just like it’s founder, Perry Butler.

Project Highlights
  • Produced special event promotions
  • Designed menu suite systems
  • Designed Perry’s “house” wine label suite
  • Designed three custom interior wall murals
Branding Graphic Design, Branding Identity Design, Package, Print Graphic Design, Restaurant Branding, Restaurant Graphic Design, Wine Label Design, Wine Label Package Design