Jennifer Lamb, the owner of Herb Lamb Vineyards, and marketing consultant Emma Kruch made it clear from the beginning – they were looking for a light touch. Wines at Lamb’s ultra premium price point do not shout. Refined elegance was our objective.
Our first task was to create a package for HLVs first “Reserve” wine. It needed to differentiate from their standing Cabernet Sauvignon but also reflect a strong family resemblance. Both Jennifer and Emma did not want to stray too far from their standing label design. The assignment came down to creating subtle but distinctive executions to reflect their premium price tier. I proposed creating texture and foil treatments that quietly elevated the look and feel of their labels.
I had two problems to solve; how would I present this idea to my clients and how would I translate this approach to a printer. Photoshop simulation got the presentation done. Jennifer and Emma liked what they saw. The tough part was meeting everyone’s visual expectations, including my own. After four days of press checking every move, the concept came to life. We couldn’t have been more pleased with the outcome.
Following the release of the labels Jennifer Lamb wanted to create new business cards that reflected the design and level of execution of her new label suite. Moving all the processes (two foils, multi-level embossing and printing) from web pressure sensitive stock presses to flat sheet litho took a little time to figure out. We landed on a solution that required laminating both the front and back cards together. Two sheets of 120# Multi-Loft Textured stock were mounted back to back. We ended up with premium quality cards, just like Herb Lamb Vineyards wine.