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2008 wasn’t a good year. The economy was in a nose dive and customers were not buying wine. With inventories stuck in warehouses, the last thing vintners considered was new package design. My response was irreverent and somewhat provocative. ...

I am flattered to be considered one of Jane Firstenfeld's “go-to” sources for what’s going on in wine package design....

I would like to able to tell you that every one of my designs was approved at the first presentation. That’s not the way it works. In most instances, it is a process of give and take....

Every once in a while I’ll get lucky and find a client who values adding depth and character to their letterhead suite. Let me quickly qualify “letterhead.” That particular element in a businesses’ identity package is now a dinosaur. When was the last you received a “business letter?”...

Wineries want to create points of difference with their core and reserve wines. At the same time, there needs to be a measure of continuity between the two. Reserve wines, obviously, need to look more up-scale to reflect their elevated price points. Marketing people refer to this as “positioning.”...

The October 2015 issue of Wines & Vines did just that. My thanks to Senior Staff Writer Jane Firstenfeld for generously including my work in her extensive cover article, “Bottle-Label Combos That Hook Buyers.” Jane walks readers through all the latest package design options and illustrates many projects, including my own. ...

Leslie Bowlus, the owner of Sense of Place, did send me an old fashioned paper, hand written, thank you note. It was tucked inside a case of wine, which made it even sweeter. ...

"It caught my eye. First a glimpse, but then I was transfixed … an iconic landscape, right here at the checkout line of my local Whole Foods Market. My next thought: I have to find out how this was done."...

Anyone with a digital device is now capable of knocking-out a logo. Google an image, distort it, add color – done. That might be okay if you have low expectations. In my world, designing a memorable icon requires focus and determination....